Photo: Tenerife Cabildo.
“A big warm hug” is the slogan for a new Tenerife Cabildo and tourism business campaign aimed at the British holiday market in the wake of the Brexit vote in the recent EU referendum. The campaign was unveiled at a press conference this morning by Tenerife president Carlos Alonso, who expressed his affection for the British and their friendship, dating from before the UK joined the EU, and his confidence that we will remain friends of Tenerife. The campaign aims to repay the loyalty of British tourists with a big warm hug.
Ashotel and the tenerife Chamber of Commerce have joined the campaign, which will be rolled out from Monday in specialist travel media in the UK, and more widely on youtube, twitter, facebook and instagram with the hashtag #bigwarmhug. President Alonso said that some 1,700,000 British tourists come to Tenerife every year, and that they would continue to receive the most friendly welcome, regardless of the UK’s situation with respect to the European Union.
The campaign aims to reach the hearts of British tourists, and the Cabildo is keen that we help spread the message with that hashtag – #bigwarmhug – whether on twitter, Facebook or any other social media. Cabildo tourism chief Alberto Bernabé said that even if we might now be heading out of the EU we would always remain in the hearts of those in Tenerife, as Tenerife was clearly in the hearts of British visitors, since half of all UK tourists in the Canaries came to Tenerife. It was like a love affair, he said, between the British and Tenerife, and it went both ways: neither could be understood without the other, and he had great confidence for the future.
Santiago Sese, representing the Chamber of Commerce, said that although there was uncertainty at present, there was no need to anticipate any negative effects on business, certainly not for the next two years. His main concern, said Sese, was that Sterling’s fall could provoke inflation and affect flight prices given its relation with the US dollar. Ashotel president Jorge Marichal called for calm at a time when British travellers were increasing in numbers – up 20% on last year – and expressed his confidence that the Pound would recover in the medium term despite its current “difficult” situation.
The Big Warm Hug campaign wants all Brits to know that Tenerife is always here to welcome them with a smile and open arms. In return, they ask that we share the love and download the logo HERE onto an A4 sheet of paper and take a selfie holding it, and post it on Facebook, twitter or instagram with the hashtag #bigwarmhug! Many others have already done it, and the campaign hasn’t even started properly yet!