Guía de Isora approves plans for two new 5-star luxury hotels on Playa san Juan coast
Update 6 January 2011: Guía de Isora has now approved the construction of two luxury hotels on the Playa de San Juan coast. The approval was given on Tuesday 4 January in the first Junta Local de Gobierno of 2011, The first procedural stage will last several months while authorizations are acquired from the various public administrations involved, including the Tenerife Cabildo and the Canarian Government. This is some years away yet, but it is at last underway. DA
Original post 19 July 2010: The Ayuntamiento of Guía de Isora is planning another luxury hotel to the side of the Abama. The architect is to be British multi-award winner Norman Foster and the owner is the Bahía del Duque group. The new hotel will be constructed in Los Maguenes and will incorporate, like the Abama, a golf course and villas.
Guía de Isora is gradually converting itself into one of the leading touristic areas of Tenerife. There is still a long way to go, but the idea is clear: a commitment to luxury hotels and villas to improve the environment around the developments and create stable employment in the sector.
Guía de Isora already counts with two five star hotels. The Abama, of course, in Playa San Juan and the Meliá Palacio de Isora in Alcalá. The Plan General to consolidate the municipality’s touristic development was approved at the end of last year.
Further luxury tourist accommodation is also planned for the area, including additional villas for Abama, and there are to be developments in Cueva del Polvo, near Playa de la Arena, and on the Costa San Juan.
Finally, a project which had stalled for a luxury hotel in Vera de Erques is now under new ownership and is expected to go ahead.
The mayor of Guía de Isora, Pedro Manuel Martín Domínguez, said that the future of the borough was not in apartments, because there were other tourist areas catering for that market. Guía is going very much up-market, with developments of luxury and quality, and in a co-ordinated style that will benefit everyone. DA