Update 27 February: And it’s here, and as of 8am the first 50 carnival-dressed shoppers were already in the queue outside the store. They will each receive a a €25 gift voucher. For the rest, however, it is prize enough that their long–awaited store is finally here.
Update 4 February: Since opening will be at carnival time, Primark has announced that it will give a €25 gift voucher for the first 50 customers in the queue when it opens on 27 February – provided they are in carnival fancy dress. The gift voucher will be presented to winners after their first purchase.
Update 12 January 2014: Primark has now confirmed that the new store in the CC Meridiano in Santa Cruz will open on 27 February.
Update 17 December 2013: It’s now looking like Spring before Primark opens in Santa Cruz … but the company is now in the process of taking on staff in preparation. From this Friday, 20 December, applicants will be able to register on the company’s Tenerife store web page HERE.
Update 30 October: Primark confirmed yesterday that, sadly, it won’t be open in time for Christmas after all. It will open within the first months of 2014.
Update 24 October: Primark has announced that it will be open in time for Christmas. The new store in the CC Meridiano now has its opening licence and is being finished off ready for doors to open. The exact date is still not being announced, but we can now be very clear about the timescale!
Update 5 September: Primark says that today the remodelling works are to be checked and they will let us know the outcome.
Update 4 September: After repeated silences in response to questions about an opening time for the new store in the Centro Comercial Meridiano, Primark has at last said that it will be “very soon”, and that they will shortly have an email address available for job applicants to send CVs. I don’t know what “very soon” means, but it does sound as though it will be open this year after all.
Update 12 December: Primark has now applied for an opening licence for its new premises. The application has now been recorded in the BOC and it just remains to finalize negotiations and complete the remodelling works to the shop. Primark says it cannot yet confirm an opening date more specific than “2013”, but this is clearly getting closer now.
Update 6 December: Perhaps because it’s coming up to Christmas, but I’ve suddenly had several emails asking about the opening of this new Primark in Tenerife. The last I heard was on 5 September, when they announced that there was some structural issue with the adjacent Zara store due to the works being done to the C&A and Intersport shops which Primark will occupy. At the same time they said that plans to start those works were being finalised … so they hadn’t even started work at that point. I suspect that, as always here, their initial plans to open by the end of this year were optimistic. What is clear is that it’s coming, but not in the next month or so. As soon as I hear anything, I’ll post it.
Original post 27 July: Primark is coming to Tenerife. The Irish fashion chain expects to open a branch in the Centro Comercial Meridiano in Santa Cruz towards the end of this year or the beginning of next, say commercial sources. Apparently restructuring works in the CC are already underway. The decision was taken after the great success the business has made of its two Gran Canarian branches. Announcing the new Tenerife store yesterday, the chain also announced further openings in September and October in Pamplona, Badajoz, Valladolid, Alicante and Zaragoza, bringing the number of shops in Spain to 32.