Adeje introduces trilingual signage for nature routes as part of green tourism niche market

Adeje Ayuntamiento says that it is continuing to prioritize upmarket and niche tourism by developing standards for walkers in the municipality with the announcement by environment councillor Esther Rivero Vargas that four routes of the Red de Senderos de Adeje (walking routes network) now have trilingual signage providing a range of information in Spanish, English and German. The routes are La Quinta-Aserradero-Ifonche; La Quinta-Boca del Paso-Adeje; Adeje-Boca del Paso-Ifonche; and el Camino de la Virgen.

Sra Rivero Vargas explained that more routes will follow, but that these have been chosen because of their incredible beauty and resulting immense popularity both with residents and tourists. It sounds simple and basic, but I don’t think anyone should underestimate the mindset that is now promoting the rural or “green” tourism” niche market in the municipality … and indeed the information that needs to be provided for it.



  1. Thats all well and good but all these niche tourists need somewhere to stay, not sure the 5 star hotel vision will suit them?

  2. Author

    Agreed, though often the people who go on walking holidays are monied. There are rural hotels, though, and they tend to be the favourites among such groups.

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