Update 13 September: Between May and August Adeje has initiated 49 denuncias against “aggressive touting” on the municipality’s streets in accordance with the new bylaw. The Ayuntamiento says that enforcement of the regulations has been progressively successful, increasingly as local companies realized the council was serious in its determination to control the practice for “the peaceful enjoyment of Adeje’s tourists”. Some dozen or so officials have been patrolling the promenades and beach areas, and will continue to do so.
Police say that that although minor pickpocketing and street vending continues, as is inevitable to some degree in such an area, the summer has been “quite quiet”: they say that they will continue to monitor the areas to minimise the nuisance, particularly to avoid drinks sellers and masseurs in Adeje’s beaches, so as to ensure the area maintains its 5* image.
Original post 10 April: Adeje Ayuntamiento has approved a “timeshare” bylaw, in its words “to protect visitors and residents from harassment by sellers of this type of tourist product”. Concejal responsable de Urbanismo, José María Álvarez Acosta, explained that in a 5* destination like Adeje the authorities were obliged to ensure visitors were comfortable and relaxed, particularly since such visitors were the principal economic motor, and particularly in crisis times when they should be encouraged above all. The Ayuntamiento therefore decided to regulate the activity, which saw tourists being hounded and disturbed.
With immediate effect, any business seeking to carry out this commercial activity must acquire a municipal licence and pay the relevant local taxes before starting selling. The Ayuntamiento says that besides monetary fines of up to €3,000 for breaking the bylaw, sanctions could include suspension of licences – perhaps even permanent bans from acquiring one. It emphasises that the main aims of the new regulations are to crack down on the techniques used to gain clients, and aggressive or deceptive publicity.
As such, the first official target will be agents handing out promotional literature in the streets: these will be reduced in number, and allowed only to operate between 10am and 8pm, and even then only in certain areas. They will not be permitted to approach the public on the beaches, in pedestrian walkways, near loading areas, or in transport hubs like bus stations or taxi ranks. They will, moreover, have to wear a uniform in a style fixed by the Ayuntamiento and carry an official permit card. They will only be allowed to offer information, not sell directly, and may only refer to holiday products located within Adeje alone.
Other regulations concern the types of contracts permitted to be issued within Adeje’s boundaries for those who are interested in buying these products – contracts will have to be submitted for approval by businesses when they apply for an Ayuntamiento licence; the types of businesses which may apply for them – prior certification must also be acquired from Turismo showing their inscription as a legal tourism business; their employment status and ongoing relation with the people employed in the streets to get clients in for a sales pitch; and the payment of a bond to the Ayuntamiento of €5,000 per street seller employed.
The Ayuntamiento says that providing all is in order with an application, they commit to the issue of a licence within a month. These will be valid for between six months and a year, at which point they will have to be renewed.