Adeje wins major national and EU funding for intelligent tourism destination project to meet future needs of tourists and residents

Photo: Adeje Ayuntamiento.

Adeje Ayuntamiento has announced that the national Government and the EU has placed the council’s Intelligent Tourism Destination project – DTI (Destino Turistico Inteligente) – top of 37 other projects from local Spanish administrations. The distinction will bring Adeje municipality receive substantial investment from the European Regional Development Fund and from the national department of finance, a fund of €6m.

The project covers tourist development and innovation in the Costa Adeje area with direct benefits for the whole borough, and includes using innovative technology to expand municipal services to improve social harmony and shared used of public spaces by both residents and the thousands of tourists that visit. In essence, the council is looking ahead to ways in which to deal with the increasing tension felt elsewhere lately where tourism and residential issues have to coexist.

Adeje mayor José Miguel Rodríguez Fraga, the principal mover behind the project, said that “In Adeje we have underlined the values generated through tourism, and thanks to that we have seen a related improvement in the quality of life for our residents, with job creation, improvements in services, better infrastructures, and more through this project in the coming years”.

Local tourism councillor Ermitas Moreira explained that they would be developing an ‘intelligent platform’ which would “reorganise the municipal services structure in a more integrated manner, using a way of digitally monitoring public spaces and thus assessing needs for better services, such as public lighting, waste collection, public green space upkeep, parking, beaches, etc.”

Adeje has been working on the project for a number of months as have other Canarian destinations such as San Bartolomé de Tirajana and Puerto de la Cruz. Furthemore, Rodríguez Fraga, as president of the Association of Tourism Boroughs, recently outlined to the national minister for industry, the importance of advancing the Canarian digital agenda, “that we will be among the first to use 5G technology, something that will distinguish us from other tourism destinations in the rest of the world who are competing for similar markets, and that will clearly mark a ‘before and after’ in the technological development of our destinations, creating jobs for hundreds of businesses in the sector”.

Adeje DTI proposes, among other things, ‘smart beaches’, which will use an integrated information technology recording numbers of beach users, the real-time state of services, cost of water in the showers, and other data which can contribute to the improvement of proper quality control of the destination and the resources needed.

The project would also see ‘sensorisation’ of public buildings in the destination to monitor and control C02 emissions. “The reduction of our carbon footprint is also a pledge we have made for Adeje in the coming years. This is a priority for us. As a tourism borough we want to reduce our emissions and optimise the resources we use, which is why we are working to create ways of combatting the effects of climate change too”, commented the mayor.

Among the final objectives of the project, Adeje is also committed to transparency and say the politics of open data will work to encourage the participation of the Adeje public in taking decisions and evaluating local public services.

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