Arona and Adeje committed to modernizing hotel infrastructure

Arona and Adeje have agreed to create a project for the transformation of their touristic areas as planned in the draft ley de Renovación y Cualificación del Gobierno de Canarias, a document which is planned for approval this coming December. The President of Ashotel, Jorge Marichal , said it is “fundamental”, because the commitment to improvement is the best calling card to attract tourists.

Some, because of the demands of the market, have already brought forward changes, and have had no choice but to invest to avoid becoming obsolete. Such is the case with the director of Playa Olid, Mariano García, who has renovated 60% of the apartments at a cost of some €3 million over the past two years in adapting communal areas, refurbishments, and incorporating innovations to attract visitors.


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