Arona and Adeje to impose fines on businesses which employ pavement PRs

Arona Ayuntamiento has started fining businesses which employ PRs to gain trade by occupying the pavement areas in front of restaurants and locales. Fines are of €750, rising to €1,500 for subsequent offences. The fines are being imposed by the Policía Local and 30 have already been issued. Adeje is following suit, though the fines will be less: €60 and €600.

Arona Ayuntamiento says the measure is based in existing by-laws, and councillor for Security, Manuel Reverón, said that PRs “annoy tourists because no-one likes to be stopped continually in the street on holiday”. Sr Reverón insisted that the Council’s action is a response to repeated calls from business owners. Not a means of raising money then ….

The Leisure and Restaurant Association of South Tenerife (Asocio) said that the measure was disproportionate, particularly given that it did not address the associated problem of immigrants selling watches, hair braiding, beach massages, etc. This, said Asocio, was the real nuisance, and the culprits didn’t pay taxes either. A cynic might say that they can’t be caught to to pay the fines either ….


  1. As a tourist I can honestly say the guys trying to get me into their restaurants do not bother me. If I say no, I usually get a smile and sometimes a “maybe next time.” What really gets on my nerves is when I am sitting enjoying my meal and being constantly hassled to buy sunglasses, watches and any number of flashing plastic toot. We have on one occasion counted 20 different people during one meal. The guys out front are only trying to drum up business which in these tough economic times is essential . Has anyone really asked real tourists what they think?

  2. Author

    In Arona?!! Never!

  3. Totally agree with Mandy, been to Tenerife many times, love the place and the local people, however sick to death of being hassled on the beach / having a meal by the lucky lucky men. Have seen them become quite intimidating towards females too. Also, if they are going to have a crack down start on the ticket touts which are the real menace, and unfortunately are usually always British. Great place, going again, but I hope the local councils are fairer to their own first and foremost.

  4. Whilst I do strongly agree with Mandy & Mike on the issues of hassle of being approached by people selling watches etc or offering hair braiding & beach massages; I find PRs a real pain. Part of the pleasure of our holiday is strolling along to find restaurants in which to dine. We would be happy looking at menus (yes we can read for ourselves), considering the look of a place, is anyone else dining and generally using our own discernment (or even consulting Trip Advisor or similar sites as back up before arriving on holiday, even then we do decide for ourselves, we manage the rest of the year). PRs put us off, we rush past the 5th, 6th, 7th (you get the picture) saying we have reservations or aren’t ready to eat yet, when we might very well have looked at a menu whilst strolling past but for the PR. Employ them instead behind the bar, waiting on to speed up the service. Some places could do with the extra staff looking after the customers they do have first! Others are already perfect ~ and often don’t even have PR ~ sign of a good place to eat in our book.

  5. about time. always spoils your evening stroll when asked to eat at every place on the front. Often they are polite but after a few days it becomes a pain. They should just let people browse and relax and chose without pressure.

  6. I am pleased Adeje is joining Arona in fining street propoganda. I do not think it neccesary for restaurants to tempt people in by hassling them. If the restaurant is good people will go regardless. These people are a nuisance when you have already eaten and just want a peaceful walk along the sea front !

  7. Author

    I agree about the sunglasses/watch sellers, etc, but I’ve found that these usually move on without a problem if given a smile and a “no thank you”. The PRs, on the other hand, I find can be really rather intimidating.

    If they would only just restrain them to standing on the sidewalk with a smile and a comment I’d find that intrusive enough, but I’ve known too many who physically stand in front of you as you’re walking, walk alongside you, take your arm to lead you to the menu …

    I know many will find it silly but I find this feels like an assault to me. It’s not intended in a malicious way, I know, but that’s how it feels to me, and it is certainly intended to control my freedom … and so it is bullying.

    There is no reason for them to be on the pavement. They can stand on the side near the menu or entrance they’re trying to entice people to. Why should they be allowed to do any more when, if it were actually to have been malicious, it would be classified as a physical assault?

  8. Luckily we stay in a place in Tenerife where there are no PRs but over the Christmas period we went to PDLA and were so hassled by restaurant touts, that we cut short our visit. Two of them actually put their arms across my shoulder, invading my personal space, and making me feel decidedly uncomfortable. When another tout speaking with a foreign accent (not Spanish) actually walked along side us for quite a distance trying to tempt us into his restaurant, and I told him firmly ‘No, thank you’, he retorted ‘You must be from a very impolite race’.

    We would never give our custom to a restaurant employing touts.

  9. Author

    It’s just unbelievable, isn’t it? That’s exactly what I dislike so much!

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