Update 31 August: Sadly, but perhaps inevitably now, Salvamento Marítimo has announced that the body of the missing British man, identified as Ars Salam of Derby, was found around 9am this morning half a mile from La Caleta up the Guía de Isora coast. The body has been taken to Los Cristianos harbour where the judicial authorities took over the case.
Update 30 August: The search for the 34-year-old British man swept out to sea at playa de Los Morteros in La Caleta on Thursday has entered a third day. The emergency services coordination centre (Cecoes) says that the search is being conducted by land, sea and air, and involves a GES helicopter and ground unit, one lifeboat from Salvamento Marítimo and another from the Guardia Civil, and teams of bomberos and Policía Local.
Update 29 August: This man remains missing. His identity has not been confirmed yet, but he is said to be 34 years old, and fell into the sea from some rocks around the little bay. Some fellow bathers attempted to rescue him but failed, indeed they almost got into difficulties themselves. Involved in the search are GES helicopter and lifeboat, a Guardia Civil patrol launch with specialist divers, as well as Adeje Policía Local and land search teams.
Original post 28 August: Emergency services including lifeboats and a helicopter have been searching this afternoon for a British man who has gone missing in the sea at La Caleta, Adeje.