Photo: Fundación Carrera Por La Vida.
Only yesterday I posted THIS report of a new initiative to provide specially adapted bras to women who have undergone a mastectomy, and today, president of the Walk for Life foundation Brigitte Gypen said in an interview with Clio O’Flynn on Radio Sur Adeje’s English Time that shoe shop chain Zona Zero is running its own scheme to raise funds for the Fundación Carrera Por La Vida – the Walk For Life Foundation.
Zona Zero’s initiative is to sell pink bags in all its shops over the next few months for just €1 – whether the customer buys shoes or other goods or not – with every cent raised going to the Foundation to develop events and projects to promote and support women who have or have had breast cancer, and those closest to them. Zona Zero is a Canarian business with shops throughout the archipelago: there are seven shops in Tenerife, two in Gran Canaria, and one each in Fuerteventura and Lanzarote. The company wants to sell as many bags as possible between now and October, international breast cancer month, and hopes to raise some €30,000 for the charity.
As I wrote in yesterday’s article, Walk For Life is now a formal Foundation, an organization that British readers would understand as a fully official and audited charity. It’s not the first time the Zona Zero chain has helped Carrera por la Vida, having previously collaborated in last year’s “Calendario por la Vida 2018”, an initiative which saw over 1,400 calendars sold to raise money for the cause. Zona Zero has a website HERE with information about its products and shops, and there’s a picture of the pink bags above.