Celebrating the “medianías” – arts & craft and gastronomy fair in Vilaflor

I mention the medianías quite a lot, most often in weather reports where some phenomenon, whether calima, temperatures rising or falling, or winds, will be especially notable. The word means “middle section”, and the area comprises the part of Tenerife that is over 600m above sea level and under 1,500 … so all the county towns and mountain villages, essentially.

There is also an association in south Tenerife – the Chasna-Isora Association, made up of the nine Ayuntamientos which form the southern half of the island (Adeje, Arico, Arona, Fasnia, Granadilla de Abona, Guía de Isora, San Miguel de Abona, Santiago del Teide, and Vilaflor de Chasna) – whose main objective is the socio-economic development of the medianías, with all the participating councils putting the development of the midlands into their municipal programmes, and facilitating information and experience exchange between private and public entities.

This weekend the association celebrates its 20th anniversary, and is holding events which are, says association president Manuel Luis Méndez Martín, “designed to remind people of the important role the midlands play in the south of the island’s life and economy and the events will also pay tribute to those who have working in recent years to promote and oversee development in the region’s rural zones.” The president explained that the councils “want to make the public more aware of the work in development and advancement that is being done by the association, but, above all, to recognise the continuous efforts by those who work in the medianías”.

A particular challenge for coming years will be “ensuring that those working in the primary sector in these rural regions are also protagonists and participants in tourism, our main economic motor, generating new opportunities for improvement, growth and the creation of jobs”, said Méndez Martín, but for the moment, the anniversary celebrations start today, Friday, 21 October, with a weekend fair today and tomorrow between 10am and 9pm in the main plaza in Vilaflor. There will be a number of official ceremonies with public experts and speakers as well as those from private institutions involved in local development. There will be an act this afternoon honouring individuals who have worked directly in the development of the region as well as a homage to José Alfonso Delgado Delgado, who proposed the creation of the association 20 years ago.

Alongside the official act there will be a fair with local craft and agricultural produce from the nine different boroughs, children’s activities, guided walks in Vilaflor, theatre performances and different activities throughout the weekend.  Celebrations will end with music from Al Sur and the Asociación Musical Guargazal.


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