Councils, Cabildo and Ashotel agree €30m to be spent on Tenerife “renovations” in 2014-15

Some €30m will be invested in Tenerife throughout 2014-15 to continue the regeneration of the main tourist areas. The injection of funds will be possible thanks to an agreement between the Cabildo, the ayuntamientos of Santiago del Teide, Adeje, Arona and Puerto de la Cruz, and the hoteliers’ association Ashotel. President of Tenerife Carlos Alonso said that Tenerife was a national “reference point” in this type of agreement, which would see streets, beaches and other tourist spaces regenerated. He stressed that between 2007 and 2013 some €63.8m had already been spent on improvements in the four municipalities which, between them, accounted for some 90% of tourist beds in the island.

In Arona, the planned renovations will amount to an expenditure of some €4m covering five projects: parking spaces in Avenida Rafael Puig and the City Center plaza, the football grounds, Boulevard Chayofa, and landscaping for the TF1 border and junction 28 (Las Américas). In Adeje, money will be allocated to Calle Unterhacing in El Duque (the road down to the beach), the access to La Caleta from Fañabé, and the second phase of Calle Londres, works also amounting to €4m.

In Puerto de la Cruz, where investment of €2.7m will be made, works will be carried out to extend Calle de La Hoya, renovate the San Telmo promenade, and Calle Quintana (where the Hotel Monopol is). In Santiago del Teide, improvements will be made to plaza Bouganvilla, the mirador de Los Gigantes, the second phase of playa de los Guíos and the first phase of playa de La Arena. The total for Santiago del Teide’s works will amount to just under €3m.

Beaches, including Martiánez in Puerto de la Cruz, will see a total investment of €5,1m, whereas the Los Tarajales beach in Los Cristianos will be allocated €11.7m, and will involve a complete change of image for Los Cristianos bay. This project, said Sr Alonso, depended on agreement from the department of Costas, but the money was there ready to start at the point Costas gave the go-ahead.


  1. Los Tarajales development must be the longest running promise in the history of Los Cristianos. On past form this redevelopment/ landscaping will still be on the ‘ to be done ‘ list 20 years from now. Manyana never had a truer meaning. It is not just the beach but the whole surrounding area. Dogs toilet around the Peacock villa. The pavements etc around the base of Guaza are a crumbling eyesore. The unoccupied shop fronts by the Sunday market despoiled by grafitti. There is a theory called broken windows..Leave one and others will become broken until eventually they are all broken and a neighbourhood falls into dereliction. Replace the window and it stops the rot in its tracks. The Los Tarajales area definitely has ‘broken windows’ and it is obvious to anyone that bit by bit the broken window theory is taking hold.
    Redevelopment and landscaping here is long long overdue. The funding would appear to be in place. Just DO IT.


  2. So Arona are to get 4m for car parks,football parks & the Motoway boarders I am glad Ashotel think this is more important than safe guarding the Tourists on their beaches or paying the lifegaurds

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