Updated 17 November: And here’s the third and final ad in the campaign … it’s easy to be a hero!
"Laziness could save lives… and I was the master of that"— Axel Antoni (@antoni_UK) November 16, 2020
The third installment of the German government COVID public health adverts now with English subtitles#besondereHelden#SpecialHeroes#stayathome pic.twitter.com/V0TZwKNNhD
Updated 16 November: I didn’t realise when I first posted this yesterday (and today El Pais and the BBC are both carrying it too!) but the advert is one of a series. Here’s the second one.
Original post 15 November: I hope you find this video from the German Government entertaining. I think it’s so very well done. The video, which has English subtitles, is in documental form, with elderly men looking back at their life in their 20s, how they stood up for Germany against a foreign enemy … except of course this isn’t about elderly German soldiers reviewing their experiences under the Nazis but is set some 50 years in the future, and is the future of Germans who are now in their 20s!
They are expessing how they stood up against the external foe that they were facing “in the winter of 2020”. How they did everything they had to, all they were asked to, for the sake of the Fatherland. It has all the hallmarks of a wartime review documentary … until halfway through, when they say that they did everything … which really meant doing nothing. Nothing at all. Nothing except watching TV, eating pizza, sleeping, using their living room sofa as their front line.
What they sum up as the main thing they did, as sane and patriotic heroes, was staying at home. Defeating the virus by not going out, not going away, not going abroad. This seems problematic to many, but the clear message from the German Government, at least, in this video is “Tough!”. Heroes keep their “arses at home” to fight the spread of the virus using their own patience as the weapon to fight with. So do nothing, be as lazy as a racoon (in English we’d say sloth, I think!) and in that way, you will be patriotic, sane, and a hero in this our current war.
The message from the German Government.
The German Govt's latest Corona advert – now subtitled in English. Quite good. pic.twitter.com/nbRZIm9RcN— Axel Antoni (@antoni_UK) November 14, 2020