Apart from wanting to direct tourism towards more sustainable models for the future, Turismo here in the Canaries is paradoxically not just looking towards tourists at all but has launched an initiative to appeal to remote workers. In announcing the move, regional tourism minister Yaiza Castilla said that the new teleworking sector in these islands was already growing and that expectations were that it will now develop twice as fast as previously expected because of the pandemic. Castilla said that the Canaries were being marketed as “the office with the best climate in the world”!
The strategy will focus on three main approaches: generating a culture of remote work in the regional tourism sector; encouraging international companies to choose the Canaries for their employees to work remotely in islands that are ideal for offshoring; and attracting remote workers by promoting the brand values that interest them.
The initiative seeks to consolidate an annual volume of 30,000 remote workers and digital nomads, numbers that are growing all the time as people are increasingly required to work “from home” and increasingly resistant to the idea of returning to their office. Originally, Castilla said, the Government had envisaged this plan being developed over the next decade but they’ve cut that estimate in half because the sector is clearly booming. It is doing so, indeed, throughout Spain, which the country is now actively promoting, but here in the Canaries, we have a year round climate, affordable prices, a safe environment, excellent communications facilities, and an outdoor culture. If you have a “have computer will travel” attitude, the very clear message is “what are you waiting for?”!
Here’s a video of the whole presentation from earlier today.