Joe Cawley’s third book in More Ketchup than Salsa series – Less Ketchup than Salsa: Finding my Mojo in Travel Writing – is now on sale!

Updated 17 July 2018: Joe has announced that the third book in the Ketchup-Salsa series, Less Ketchup than Salsa: Finding my Mojo in Travel Writing, has now been released. These books are immensely popular and a great read for anyone, especially those with an interest in Tenerife, and this third volume is now available on Amazon HERE. Good luck with it, Joe! I hope it’s every bit as popular as the first two!

Update 5 March 2014: Just a reminder about Joe’s signing, which is this Saturday, 8 March, in Redhound Bookshop on Calle Juan XXIII (the top pedestrian street off Los Cristianos church square, harbour end.

Original post 20 February: Your chance to meet a bestselling author!

Tenerife-based Joe Cawley will be signing copies of his books, More Ketchup than Salsa and The Final Dollop, at Redhound Bookshop in Los Cristianos from 5pm onwards on Saturday, 8 March.

Joe’s first book became a UK bestseller when it was released on Kindle in 2011, beating Karl Pilkington’s Idiot Abroad tales and even Bill Bryson’s numerous tomes to the number one spot in the Travel section on Amazon. The book has since been downloaded over 60,000 times.

“The Final Dollop is a darker book than More Ketchup,” says Joe, “but still with plenty of laughs, characters and scenarios that anybody who’s lived in, or knows Tenerife will easily recognise.”

Both books follow Joe and Joy, along with Joe’s brother and his wife, as they borrow a fortune to swap a life of fish filleting on a cold Lancashire market to buy a bar/restaurant in La Caleta. Expecting a life full of sun, sand and sangria, they very soon find out that although the skies might be more blue, the grass is anything but greener on the other side thanks to the language barrier, bureaucratic bungling and complete inability to master the art of pandering to a bizarre array of holidaymakers and expats.

If you’ve ever pondered what life would be like if you lived in Tenerife, just fancy a good beach read, or you already live here and want to read a humorous account of island life (you might even recognise yourself in the book!), now’s the chance to pick up a signed paperback, chat and have a drink with the author.

Make a date in your diary now – Saturday 8 March at Redhound Bookshop on Calle Juan XXIII (the top pedestrian street off Los Cristianos church square, harbour end.


  1. Going to Hawaii soon and bought books to read on flights. Can’t wait to read them.
    Love tenerife

  2. All of you,go buy these two gems.They both make wonderful reading.

  3. Read the first book and really enjoyed it so I will be visiting this Saturday to purchase the latest book.

  4. Spookily enough we fly out tomorrow for a week Joe so we’ll hopefully be able to make your book signing. Both me and my partner read your books and loved them.

  5. Thanks for posting this, Janet, and thanks for the kind comments, Craig. Will you be on the island for the signing? Would be good to meet you.

  6. Read both of his books and both are brilliant! Even had a wander down to the complex El Beril where his bar was on our last visit and could imagine what it must have been like when he had his bar there. Great writer.

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