Photo: Loro Parque.
The Blue-throated Macaw is a good indication of the type of work Loro Parque Fundación does. The park says that since 1995, it has contributed a total of US$1.5m to a Bolivian project to help this critically endangered bird, a species that was killed in the thousands for their tail feathers to be used in native headdresses. In 2010 the project launched a campaign to promote the use of alternative feathers, as seen in the photo opposite, with workshops engaging the country’s young people in conservation. The project has saved over 6000 of these utterly glorious birds, work that it is no stretch of the imagination to call “saving the species”.