Upmarket indeed, and appealing to a yet wider audience. The Tenerife Cabildo is delighted that the island has been given full feature treatment by the European edition of the Wall Street Journal, with a total potential readership between print and online editions of 15 million. The feature, entitled A Walk on Tenerife’s Wilder Side, was published at the end of March, and Tenerife President Carlos Alonso, said that this type of promotion was exactly what Tenerife needed and, evidently, had involved no promotional costs beyond those dedicated to letting the island show itself to its best. He stressed that the media repercussions of such exposure were enormous.
The article’s author, journalist Jemima Sissons, spent several days in Tenerife at the start of this year in order to get to know the island from first hand experiences of the lesser known attractions we have to offer. She visited the Abama Golf & Spa Resort and the Parque Nacional del Teide, Santa Cruz (including the Auditorio and Carnaval) and Garachico. She also refers to gastronomy – one of the key niche markets – with visits to the Bodegón Campestre in La Esperanza, El Rincón de Juan Carlos in Los Gigantes, and the Michelin-starred Kabuki del Abama.
She writes that Tenerife is an ideal escape at any time of year and that it offers stunning landscapes and afternoons on pristine beaches. The feature occupies two full pages in the print version, and the online version is HERE. As can be seen from above, the article is announced above the journal’s banner on the front page. The European edition of the WSJ is edited in Belgium, Germany, Ireland, Italy, Spain, Switzerland, Turkey, the UK, and Israel, and is distributed to fifty or so countries in Europe.