German investors give Puerto de la Cruz’ Chiripa hotel a new, 5* luxury, lease of life

Artist impression of the bar terrace area of the renovated hotel. Graphic: Tenerife Cabildo
Artist impression of the bar terrace area. Graphic: Tenerife Cabildo

Update 6 May 2015: As the crisis was looming, back at the end of 2009 when I made the post below, Puerto de la Cruz was looking very sad, with the Chiripa hotel being the latest in a series of hotel closures in the town. Now, perhaps giving some credence to government claims that there is at last a light at the end of the tunnel – and also providing an excellent example of the renovation which the Canarian government’s recent tourism legislation was really all about – the Chiripa hotel is to reopen, and as a 5* luxury hotel at that.

The Tenerife Cabildo says that the new redevelopment will be run under the “7Pines” brand and will have 45 apartments, a hotel with 116 double rooms, and a villa with 12 suites. It will be situated in a 20,000 square metre plot and have a pools and terraces area with views over the whole of the La Orotava alley, including the sea and Mount Teide.

The project, which was submitted yesterday, is run and financed by German group Linder Investment Management. Tenerife president Carlos Alonso said at the presentation that the Chiripa will be a flagship for the renovation of Puerto de la Cruz as a prime tourist destination. Puerto de la Cruz not only has a sparkly new promenade, and new bylaws which enforce coordination and taste in colour themes and furniture in bar and cafe terraces, it’s now to have another top grade hotel. It’s absolutely no less than the lovely town deserves.

Original post 16 December 2009: The Chiripa Garden hotel in Puerto de la Cruz has become the latest casualty of the recession with the announcement that it is to close on 20 December. It is expected that 107 jobs will be lost. The Hotel belongs to the German company Rewe, which also owns chains of hardware stores and supermarkets in Germany.

Workers expressed their outrage at the “totally unjustified measure”, and claimed that the business had already been fined by work inspectors for trying to get rid of staff in an underhand way. They said they were unable to understand how the company could now close the hotel and put workers out on the street, particularly given the good business the hotel was doing.

Sources in the town’s council confirmed that the workers had its support and backing, but were unable to give a formal appraisal of the situation. None the less, workers will be meeting the hotel’s management to discuss the conditions of the lost jobs when the hotel closes later this month. Industrial action is a possible result if discussions break down.  La Opinion

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