Tenerife rolls out red carpet for tourism journalists with group of 20 being hosted today in the H10 Costa Adeje, a symbolic choice of hotel for their stay

Tenerife Tourism Minister José Gregorio Martín Plata is playing host today to a group of twenty international journalists from five European countries who are here for five days as guests of the Cabildo to find out the island’s promotional campaigns and its improved connectivity as Tenerife begins to reopen to international tourists.

The visit is a World Tourism Organization (UNWTO) promotional flight, and the officials and guests will be accompanied by representatives of the Canarian Government’s ‘Canarias Fortaleza’ project, with the main presentation dinner being held in the Hotel H10 Costa Adeje Palace. The Minister stressed that the choice of the H10 specifically, where Tenerife had its first outbreak, was symbolic of the “success of the work done and the implementation of health protocols while presenting the intense promotional campaign and connectivity being carried out to increase the arrival of international tourists”.

The journalists are from the UK, Germany, Ireland, Italy and Denmark, and they will enjoy a full program prepared by Tenerife Turismo and presented throughout by Cabildo Turismo councillor David Pérez who will ensure that they learn about the protection measures in place in hotels, public transport and bars and restaurants, etc. Pérez says that the objective is to ensure that they should get to know “the initiatives that are in place and which make Tenerife a holiday destination distinguished by the wide range of things on offer”. He added that the authorities also want the journalists to see in situ that all tourism establishments here comply fully with health measures that have been put in place to ensure everyone gets unforgettable holidays.  

The programme for the journalists includes a visit to the Renewable Energies Institute (ITER) where they will see the bioclimatic houses and the range of sustainability projects and the Tenerife HPC supercomputer. They will also be taken to Playa de las Vistas in Los Cristianos, widely acknowledged as a benchmark for accessibility. Other visits are scheduled to the Teide National Park for some stargazing, the metropolitan area to see the La Noria cultural hub, Nuestra Señora de África Market, the Tenerife Arts Centre (TEA), and the museum of Nature and Archaeology (MUNA), and then by tram to La Laguna for a guided tour of this UNESCO World Heritage Site. Before leaving they will visit a bodega, attend a mojos workshop, learn about hiking, and finally enjoy a farewell event at Lago Martiánez in Puerto de la Cruz.

An itinerary anyone would relish! Let’s hope we get some very positive reports out there in the big wide world of tourism journalism as a reward for the efforts the Tenerife tourism authorities have put into this! Here’s a brief video from Martín Plata himself. 

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