With Brexit a done deal, Tenerife tourism authorities look elsewhere to promote the luxury sector, starting with France

Photo: Madame Figaro.

They expect British visitors will want to continue coming to Tenerife, and are seeking to protect the tourism sector in these islands from the effects of Brexit, but the strident chorus of “they need us more than we need them” is fading as Tenerife tourism authorities increasingly turn elsewhere to promote the luxury sector.

The latest promotion is looking to France with a digital campaign to position Tenerife as an international luxury destination offering golf, gastronomy, “active tourism” with a focus on health and well-being. The campaign is handled by Tenerife Select, a new branding that has been created to promote luxury tourism throughout Europe, and it’s starting with France, where THIS type of advert is now appearing.  

14 Comments

  1. And why wouldn’t they.
    I think we Brits are being rather arrogant when we say ” Spain needs the British tourist.” No, there are plenty of tourists from other european country’s waiting to replace us.

  2. Author

    I agree completely, Christine. There is a lot of arrogance, and I hear it every day. “They need us more than we need them” is just the tip of the iceberg. Mostly it’s “why are they cutting their noses off to spite their face by making bureaucracy more difficult” … I’ve even had “why are the Spanish changing our residence documents, it’s bureaucracy for the sake of it” … I swear some Brits don’t even understand that Brexit has happened. Many certainly seem unable to understand its consequences.

  3. Why would the Brits stop coming to Tenerife because of Brexit ?

  4. Author

    They wouldn’t. And they’re not expected to. But they are expected to be poorer and less able to travel because of the effects of Brexit, and so less worth the promotion costs. And the bottom line is that free movement is an EU thing, and no longer something the UK is entitled to … by its own decision.

  5. I hear the mayor of London is going to fight to allow British expats to be able to keep their expat status – quite how this will pan out is unclear but at least its a step in the right direction..

  6. Author

    London is a Remain city, and Khan has been vocal in his support for the EU. There is little can be done, though, when negotiations about the future political relationship and all trade talks are being carried out in secret by a 40-strong Taskforce Europe who report only to Number 10, and where there is not even Parliamentary scrutiny, let alone any ability for anyone else to know what’s going on. There’s no framework for “associate citizenship” and it’s difficult to see how it could be created.

    For what it’s worth, though, “expat” is not a status … we are immigrants in Spain, and our right to residence, with the right to permanencia after five years, remains intact because citizen rights are already guaranteed, are one of the very few things agreed in the Withdrawal Agreement.

  7. It will be very interesting to see how the rules are applied and enforced at the TFS airport as they are going to need a massive increase in border protection staff and facilities for holding overstayers and returning them back to the uk at the point of entry.

  8. Author

    Doesn’t quite work like that. This is not a police state so no-one is going to be going rounding up people who will almost certainly have entered legally. Rather, the problem for these people will be if they get into trouble for something and are found not to be legal. Then they can be removed, and may not be allowed to return. Those who really risk not being allowed to return, however, will be the overstayers because they’ll leave at some point and then the border checks will reveal their situation.

  9. It maybe the case that Tenerife can market itself to the luxury sector, but it is small minded to think this issue only affects the Canaries.
    France, the Costas, the Balearics, Portugal, and the dire Greek economy have a huge boost to Thier economies from UK owners and expats. Ostracising them for political tit for tat will only have negative consequences.

  10. Nobody is ostracising anybody. It’s the UK decision to go in a different direction to the EU that is changing the rules for British citizens.

  11. Author

    Exactly pdee. I know the UK Government is currently on an erase and reframe exercise on the collective British memory, but in case anyone forgets, it was the UK that voted for Brexit. That is what will have the negative consequences, as foretold, and as dismissed as “project fear”. The UK will hurt far more than anywhere else with alternative markets … with which they already have trade deals. Spain, like elsewhere, is looking out now for its own interests, hardly unsurprising, and it is certainly not “tit for tat” nor a “punishment” for one side in a divorce to look out for themselves.

  12. The big problem for the Canaries is the 90 day rule, because those of us who own there are used to staying as long as we like. Ordinary holidaymakers won’t be affected. We go holiday to Turkey, USA etc. no problem.

  13. Author

    Of course it is not a problem “for the Canaries”. It is the rule in the entire Schengen area.

  14. Author

    I’m closing this now to comments before it just becomes another “Brexit Post”. The time for discussion is over. Reality will be whatever reality will be.

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