The Canaries’ stand in the World Travel Market in London’s ExCel Centre has won first price for best stand. The Canaries’ Tourism Minister, Rita Martín, was delighted with the award, and said that without doubt it would help the team to continue tirelessly to achieve the islands’ touristic potential. Canarias7
Original Post 9 November: Over 50,000 people are expected to descend on the ExCel Centre, in London, over the next few days to visit the World Travel Market (WTM), which opens today. The Canaries have a huge stand to market their presence to the world travel industry at one of the three most important tourism fairs in the world. The islands’ advertising will focus on “volcanic experience”, “wellness delight”, “family welcome” and “water sports experience”.
The President of the Canarian Government, Paulino Rivero, himself will inaugurate the stand, which has cost the tourism budget nearly half a million Euros, and is huge at 823 square metres. The clear aim is to reposition the Canaries as the best European winter sun resort, and the best antidote to the “winter blues”, the subject of another promotional campaign costing €7 million, and which is running concurrently with the WTM, promoting the islands in the UK, Spain, France, Ireland, Germany, Sweden, Denmark, Austria, Italy, Belgium, Holland, Switzerland, Finland, and Norway.
The Government is hoping that the combined marketing will in particular regenerate the British love affair with the islands, which has cooled over the last few years, and particularly the last 18 months which, not least because of the global crisis, have seen an inexorable reduction in their numbers visiting the islands. El Dia